![]() Morton said it takes about six weeks to customize a game based on the FlowPlay platform. FlowPlay isn’t focused on real-money gambling as the transition to legalized online gambling is happening gradually. But he said he is in talks with major companies such as brands, movie studios, and game companies. Morton isn’t announcing any customers yet. It will work with games delivered online, on Facebook, on iOS, and on Android. FlowPlay will provide a backend infrastructure and payment system for customers and make it easy for them to make custom social casino games that are reskinned with new artwork. But more than half of the company’s revenue comes from selling Lucky Charms, which affect your odds for winning. FlowPlay sells virtual coins that enable them to take more turns. ![]() “We took the approach of doing an MMO, not a single-player game,” he said.įlowPlay will offer its customers deep analytics and metrics that can be used to tweak a game and boost its revenue.
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